As more businesses flock to the Web, the need for copywriters explodes. In this article, we ll discuss Web copywriting, which is different from writing copy for print or for the audio visual media.
Web copywriters write sales pages for the Web, rather than informational pages. Web pages which are strictly information are content , rather than copy.
So what do you write as a Web copywriter?
You write all text which is marketing, advertised, and sales related. This text can include PPC landing pages, PPC advertising, straight Web sales pages, autoresponder copy, and much more. If the goal of a page is SALES, it s a job for a Web copywriter.
Here are four tips which will help you in writing copy for the Web:
1. Write for the Web site s visitors first
When you write for the Web, you re writing for people, with the search engines in mind. You must write with keywords these are the words which people type into the search engines query boxes to find what they want online.
If you haven t done any keyword research, then that s your first step, before you write a word of Web copy.
That said however, write for people, rather than for the search engines. Avoid Web spam. Not only is it ineffective, because your copy won t convert, it s also likely to get your site banned and removed from the search engines.
2. Sometimes you must write for the search engines first
Occasionally you ll write copy which is for the search engines first, and then for people. For example, if you re writing catalog copy, start with the keywords usually a brand name and model name and number because these terms will get the catalog page found.
Once you ve incorporated those vital words and numbers, you can write the copy.
3. Page titles and page descriptions are important
Although Web copywriters (usually) don t code pages, you will need to provide two things for the person who develops the page you re writing: a page title, and a page description.
Page titles and descriptions are vital for the search engines.
4. Write for scan ability: make your Web copy easy to read
No one reads on the Web. Everyone scans, running their eyes rapidly down and across pages, looking for information.
As a Web copywriter, you need to take this into account when writing Web pages. The old copywriter s formula of AIDA (Attract/ Attention, Interest, Desire, Action) certainly applies.
White space is important. It makes your copy inviting. For a Web sales page for example, include lots of bullet points and sub headlines. Your goal is to keep your site s visitor reading to force him to read right down the page.
Web audio and video are useful strategies for some Web sales pages. However, don t repeat what the site visitor can read. The audio and video should add to the sales page, rather than repeating what s already there.
There s never been a better time to be copywriter. If you re thinking about a copywriting career, start now! I and my colleagues are booked up months in advance, so get started today. You ll be pleased you did.
Author Resource:-
Angela's ebook "Seven Days To Easy Money: Copywriting Success" at http://abmagic.com/Copywriting/copywriting.html takes you from novice to pro copywriter in just seven days. This popular ebook has been turning writers into successful copywriters for five years.
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